Content Strategy
Strategy Ownership. I partner with cross-functional teams to clearly define content strategy and requirements for multiple digital properties and channels at Disney Parks, Resorts, & Products.
DISNEYSPRINGS.COM
Analyzed, tagged and organized facets/filters and global navigation for site redesign; provided direction for copywriters.
CONTENT ANALYSIS AND IMPLEMENTATION. I initiate, analyze, and synthesize quantitative and qualitative discovery — content audits and maps, analytics, competitor information, user testing and research — to ensure all content achieves business goals and to deliver an optimal, on-brand experience for users.
APPLE WATCH APP
WhatToExpect.com
VOICE-ENABLED SKILL
WhatToExpect.com